Technology Review wrote up Intel’s financial support of Vibrant Data Labs‘ #WeTheData blog. Personal control of personal data sounds a low-risk brand note: heartwarming with politicians, customers, and employees. This works for Intel: Intel doesn’t run services that use personal data. Unlike Apple, Microsoft, Google, Proctor & Gamble, Wal-Mart, Wells Fargo, Telefónica, and Tata Motors. A little brand greenwashing won’t change these other business’s behavior. Evidence that sharing control is good for their business must be clear, commonplace, and convincing. It’s neither.
Enterprise change agents have few tools.
- The handful of success stories are ambiguous and often from unfamiliar contexts. We need compiled process, success, and failure stories.
- Empirical data is typically sparse, incomparable, unscientifically collected, and proprietary. We need a culture of sharing and professional craftsmanship.
- Practices are immature and unproven for valuing personal data. We need models that account for lifetime productive value, not just transaction costs.
- Tools for measuring personal data quality and flow give poor intelligence. We need new models for decision-making about persona data life cycles.
- There are few theories and systems models for coordinating data’s upstream suppliers and downstream consumers about changes to supply and demand. We need theories, models, and practices as rich as those used to manage hard good supply chains and value networks.
- Meanwhile the new public personal data ecosystem’s infrastructure is mostly incomplete, incompatible, and too new to trust as a mission critical partner. The emerging ecosystem needs more coördination, integration, support, and external validation.
Champions need fresh rhetoric, tools, and tactics to erect the personal data economy. Is Intel paying to make them? Or just to burnish its brand?
- The Data Made Me Do It (technologyreview.com)
- With push for data democratization, Intel tries to play both sides of the big data debate (gigaom.com)
- We The Data (swiss-miss.com)
- Fellows Friday: The Vibrancy of Data (ted.com)
- Intel Fuels a Rebellion Around Your Data (technologyreview.com)